Works for Inside Scoop and The Ice Cream Bar Singapore
Business Collaterals | Illustration | Print Work
This project spans across 10 months of collected works for both outlets and were mostly print based works. I am grateful to have full creative freedom and sometimes initiate the collateral myself with minimal changes from the project manager.
Previous Design done by Intern
Inside Scoop
Signature Waffle Signage
Revamped the Signature Waffle Signage to a much clearer and visually aided design that is in line with the brand's colour palette and identity.
Frozen Waffle Reheating Instructions
Redesign Waffle Reheating Instruction Cards done by previous intern, to include the brand's logo, a visual of the waffle as well as a better hierarchy of instructions and characteristics of the waffle.
Revamped Design
On Site Ice Cream Pint Lid Drawings
This was done during phase 2 heightened alert period. I was tasked to come down to the store to give the plain brown ice cream pints a little spruce up!
These are the initial drawings I did for the pints on procreate to be translated onto the pints by hand.
One by one I drew each lid making each of them unique with their own quirks and flaws. This was such a fun project to do! I had full creative freedom and customers loved seeing the little characters.
Customer's feedback:
The Ice Cream Bar
Free Delivery Mailers
Print mailers to be sent out to nearby neighbourhoods, in honour of the first Ice Cream Bar branch opening in Singapore.
Gift Voucher
The Ice Cream Bar team wanted a gift voucher similar to our sister store, Inside Scoop. They sent me the voucher design for Inside Scoop as a guide, and this is what I came up with!
Front
Back
Reference:
Frozen Waffle Reheating Instructions
Redesign Waffle Reheating Instruction Cards done by previous intern, to include the brand's logo, a visual of the waffle as well as a better hierarchy of instructions and characteristics of the waffle.